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Ready to Eat (RTE)
This topic currently groups 1 published articles across 1 issues.
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Topic Article
Determinants of Consumer Behavior in Buying RTE Foods
Ranjan Chaudhury
Volume 05 Issue 1 · 24 Feb 2012
In this article a statistical approach is used to measure the relative importance of consumer motives of buying RTE foods. All items scored between one and five can be computed by averaging (un-weighted) item ratings pe…