behavioral intentions
This topic currently groups 2 published articles across 2 issues.
Retailscape: An exploration of the relevant dimensions and their impact on consumer's behavioral intentions
Makarand Upadhyaya • Hatem Mohamed EL-Shishini • Waleed A. Aziz • Vijayesh Kumar
Volume 12 Issue 4 · 04 Jul 2018
Intangibility is a defining characteristic of services. The customer of a service offering is involved in an inexorable search for pre-purchase cues that can reduce his degree of perceived ri…
A Conceptual Model of Brand Extensions in the Hospitality Industry
JungKook Lee, PhD • Alastair M. Morrison, PhD • Soo Cheong (Shawn) Jang, PhD
Volume 02 Issue 2 · 28 Feb 2012
Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and…