customer
This topic currently groups 2 published articles across 2 issues.
The concept of customer cost accounting
Grzegorz Lew • Andrzej Pacana • Wincenty Kulpa
Volume 11 Issue 3 · 22 Apr 2017
The aim of this article is to present partial results of a conducted survey on the needs of the application of customer cost accounting and to provide a definition and concept of the general model of customer cost accou…
Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Justin Beneke • Claire Hayworth • Robyn Hobson • Zeenat Mia
Volume 05 Issue 1 · 24 Feb 2012
Post Apartheid, the South African supermarket industry has rapidly increased in size and stature, and currently resembles a first world retail sector in an emerging market. However, customer satisfaction doesn't app…