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emerging market
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Topic Article
Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Justin Beneke • Claire Hayworth • Robyn Hobson • Zeenat Mia
Volume 05 Issue 1 · 24 Feb 2012
Post Apartheid, the South African supermarket industry has rapidly increased in size and stature, and currently resembles a first world retail sector in an emerging market. However, customer satisfaction doesn't app…