Supermarket
This topic currently groups 4 published articles across 4 issues.
Antecedent factors for supermarket visits of Vietnamese consumers: A proposal for store image dimensions
Hiroko Oe • Anh Hoang Thu Nguyen • Yasuyuki Yamaoka
Volume 17 Issue 01 · 31 Oct 2022
This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 50…
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Nova Ch. I. Mamuaya • Aditya Pandowo
Volume 13 Issue 02 · 06 Dec 2018
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosph…
Determinants of supermarket shopping behaviour in an emerging market
Bikramjit Rishi • Harvinder Singh
Volume 07 Issue 1 · 18 Jul 2013
The Indian retail market is one of the most promising in the world and it is growing. So is the Indian consumer, across all socioeconomic strata, regions, towns and classes. Rising incomes, multiple income households, e…
Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Justin Beneke • Claire Hayworth • Robyn Hobson • Zeenat Mia
Volume 05 Issue 1 · 24 Feb 2012
Post Apartheid, the South African supermarket industry has rapidly increased in size and stature, and currently resembles a first world retail sector in an emerging market. However, customer satisfaction doesn't app…